Image from Google Jackets

Reading graphic design in cultural context / Grace Lees-Maffei and Nicolas P. Maffei.

By: Lees-Maffei, Grace [author.]Contributor(s): Maffei, Nic [author.]Material type: TextTextPublisher: London : Bloomsbury Visual Arts, 2019Description: xi, 230 pages, 16 unnumbered pages of plates : illustrations (black and white, and colour) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780857858016 (pbk.) :Subject(s): Graphic arts | Art and Design | Art and DesignDDC classification: 741.6 Summary: 'Reading Graphic Design in Cultural Content' introduces key approaches to interpreting the graphic designs we see all around us - in advertising, branding, corporate identity, packaging, high street and high fashion - and to understanding them in their cultural and social context. Drawing examples for a wide range of design genres, leading design historians Grace Lees-Maffei and Nicolas Maffei explain theories of semiotics, postmodernism, globallisation, and consider issues and debates within cultural and visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 741.6 LEE (Browse shelf(Opens below)) Available 06713831
Total reservations: 0

Includes bibliographical references and index.

'Reading Graphic Design in Cultural Content' introduces key approaches to interpreting the graphic designs we see all around us - in advertising, branding, corporate identity, packaging, high street and high fashion - and to understanding them in their cultural and social context. Drawing examples for a wide range of design genres, leading design historians Grace Lees-Maffei and Nicolas Maffei explain theories of semiotics, postmodernism, globallisation, and consider issues and debates within cultural and visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design.

Specialized.

There are no comments on this title.

to post a comment.