Digital business and e-commerce management.
Material type:
TextPublisher: Harlow, England : Pearson, 2019Edition: 7th edition. Dave Chaffey, Tanya Hemphill, David Edmundson-BirdDescription: xxxvii, 640 pages : illustrations (colour)Content type: text | still image Media type: computer Carrier type: online resourceISBN: 9781292193359 (e-book)Uniform titles: E-business and e-commerce management Subject(s): Electronic commerce | Business enterprises -- Computer networks | Business and Management | Business & Management | E-commerce: business aspects | Business mathematics & systemsGenre/Form: LOC classification: HF5548.32 | .C472 2019Online access: Open e-book (6 copies) | Open e-book (4 copies) Also available in printed form ISBN 9781292193335Summary: Which strategies and tactics are needed to develop and implement a digital business? How do we work out where to put our investment? What are the things that have to happen in an organisation to make a digital business successful? How should businesses select the best digital technology, media and insight sources to compete? This resource is your guide to answering these tough questions. Written in an engaging and informative style, it will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world.
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Previous edition: published as by Dave Chaffey. 2015.
Includes bibliographical references and index.
Which strategies and tactics are needed to develop and implement a digital business? How do we work out where to put our investment? What are the things that have to happen in an organisation to make a digital business successful? How should businesses select the best digital technology, media and insight sources to compete? This resource is your guide to answering these tough questions. Written in an engaging and informative style, it will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world.
Also available in printed form ISBN 9781292193335
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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