Social media marketing : theories & applications / Stephan Dahl.
Material type:
TextPublisher: Los Angeles : SAGE, 2018Edition: 2nd editionDescription: xi, 277 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9781473982345 (pbk.) :Subject(s): Internet marketing | Social media | Business and Management | Business and ManagementDDC classification: 658.8'72 Summary: The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.872 DAH (Browse shelf(Opens below)) | Available | 06711324 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.872 DAH (Browse shelf(Opens below)) | Available | 06711332 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.872 DAH (Browse shelf(Opens below)) | Available | 06711340 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.872 DAH (Browse shelf(Opens below)) | Available | 06711359 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.872 DAH (Browse shelf(Opens below)) | Issued | 18/11/2024 | 06459501 | ||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.872 DAH (Browse shelf(Opens below)) | Available | 06459528 |
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| 658.872 COU Digital business : concepts and strategy / | 658.872 DAH Social media marketing : theories & applications / | 658.872 DAH Social media marketing : theories & applications / | 658.872 DAH Social media marketing : theories & applications / | 658.872 DAH Social media marketing : theories & applications / | 658.872 DAH Social media marketing : theories & applications / | 658.872 DAH Social media marketing : theories & applications / |
Previous edition: 2015.
Includes QR codes.
Includes bibliographical references and index.
The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.
Specialized.
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