Business analytics : methods, models, and decisions / James R. Evans.
Material type:
TextPublisher: Boston : Pearson, [2017]Copyright date: ©2017Edition: 2nd editionDescription: 652 pages : illustrations (colour) ; 26 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292095448 (pbk.) :Subject(s): Business intelligence | Strategic planning | Business and Management | Business and ManagementDDC classification: 658.4'033 Summary: A balanced and holistic approach to business analytics 'Business Analytics', teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today's organisations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.401 EVA (Browse shelf(Opens below)) | Available | 06731546 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.401 EVA (Browse shelf(Opens below)) | Available | 06731554 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.401 EVA (Browse shelf(Opens below)) | Available | 06731562 |
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Includes index.
A balanced and holistic approach to business analytics 'Business Analytics', teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today's organisations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions.
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