Typography and motion graphics : the 'reading-image' / Michael Betancourt.
Material type:
TextSeries: Routledge studies in media theory and practicePublisher: London : Routledge, 2018Description: 148 pages : illustrations (black and white) ; 22 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780367029289 (hbk.) :Subject(s): Computer graphics | Graphic design (Typography) | Digital video -- Editing | Photography | PhotographyDDC classification: 777.5'5 Summary: In his text, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design using the concept of the 'reading-image' to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen.
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In his text, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design using the concept of the 'reading-image' to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen.
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