Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec.
Material type: TextPublisher: Hoboken, New Jersey : Wiley, [2012]Copyright date: ©2012Edition: 2nd editionDescription: viii, 246 pages : illustrations (black and white, and colour) ; 23 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781118027066 (pbk.) :; 9781118358603 (ebook) :; 9781118358542 (ebook) :; 9781118358610 (ebook) :; 9781118354636 (ebook) :; 9781118354643 (ebook) :Subject(s): Packaging -- Design | Business and Management | Business and ManagementDDC classification: 658.5'64 Summary: This visual resource covers the entire packaging design process, including design principles, the creative process, and pre-production and production issues.Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.564 KLI (Browse shelf(Opens below)) | Available | 06457649 |
Total reservations: 0
Previous edition: 2006.
Includes bibliographical references and index.
This visual resource covers the entire packaging design process, including design principles, the creative process, and pre-production and production issues.
Specialized.
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