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Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec.

By: Klimchuk, Marianne Rosner [author.]Contributor(s): Krasovec, Sandra A [author.]Material type: TextTextPublisher: Hoboken, New Jersey : Wiley, [2012]Copyright date: ©2012Edition: 2nd editionDescription: viii, 246 pages : illustrations (black and white, and colour) ; 23 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781118027066 (pbk.) :; 9781118358603 (ebook) :; 9781118358542 (ebook) :; 9781118358610 (ebook) :; 9781118354636 (ebook) :; 9781118354643 (ebook) :Subject(s): Packaging -- Design | Business and Management | Business and ManagementDDC classification: 658.5'64 Summary: This visual resource covers the entire packaging design process, including design principles, the creative process, and pre-production and production issues.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.564 KLI (Browse shelf(Opens below)) Available 06457649
Total reservations: 0

Previous edition: 2006.

Includes bibliographical references and index.

This visual resource covers the entire packaging design process, including design principles, the creative process, and pre-production and production issues.

Specialized.

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