Type for type : custom type solutions for identity design.
Material type:
TextPublisher: Hong Kong : Viction:ary, [2019]Copyright date: ©2019Description: 299 pages : illustrations (black and white, and colour) ; 26 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9789887903420 (hbk.) :Subject(s): Type and type-founding | Technology | TechnologyDDC classification: 686.2'24 Summary: Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term. 'Type for Type' collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity, featuring cover stories that offer insights by some of the top design studios in the industry as well as compelling project and technique-related details to inspire both designers and clients alike.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 686.224 TYP (Browse shelf(Opens below)) | Available | 06757456 |
Total reservations: 0
Includes index.
Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term. 'Type for Type' collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity, featuring cover stories that offer insights by some of the top design studios in the industry as well as compelling project and technique-related details to inspire both designers and clients alike.
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