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Multisensory packaging : designing new product experiences / edited by Carlos Velasco, Charles Spence.

Contributor(s): Velasco, Carlos (Velasco Murviedro) [editor.] | Spence, Charles (Experimental psychologist) [editor.]Material type: TextTextPublisher: Basingstoke, Hampshire : Palgrave Macmillan, 2018Description: 250 pages : illustrations (black and white) ; 21 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9783319949765 (hbk.) :Subject(s): Packaging -- Design | Business and Management | Business and ManagementDDC classification: 658.5'64 Summary: This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging.
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Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 688.8 MUL (Browse shelf(Opens below)) Available 06754716
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This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging.

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