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Principles of marketing.

By: Kotler, Philip [author.]Contributor(s): Armstrong, Gary (Gary M.) [author.] | Harris, Lloyd C [author.] | He, Hongwei [author.]Material type: Text

TextPublisher: Harlow, England : Pearson, 2020Edition: 8th edition. Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei HeDescription: xxvii, 689 pages : illustrations (colour) ; 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292269566 (pbk.) :Subject(s): Marketing | Business and Management | Business and ManagementDDC classification: 658.8 Summary: 'Principles of Marketing' helps students understand how to create value, build customer relationships and master key marketing challenges. This 8th edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 KOT (Browse shelf(Opens below))	Available		06783724
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 KOT (Browse shelf(Opens below))	Available		06785379
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 KOT (Browse shelf(Opens below))	Issued	18/11/2024	06785387
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 KOT (Browse shelf(Opens below))	Issued	18/11/2024	06785395
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 KOT (Browse shelf(Opens below))	Available		06456901
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 KOT (Browse shelf(Opens below))	Available		06456936
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 KOT (Browse shelf(Opens below))	Available		06456960
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 KOT (Browse shelf(Opens below))	Available		06456979
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 KOT (Browse shelf(Opens below))	Available		06456995
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 KOT (Browse shelf(Opens below))	Available		06457002
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 KOT (Browse shelf(Opens below))	Issued	18/11/2024	06457010

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Previous edition: 2017.

Includes bibliographical references and index.

'Principles of Marketing' helps students understand how to create value, build customer relationships and master key marketing challenges. This 8th edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.

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