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Principles of marketing.

By: Kotler, Philip [author.]Contributor(s): Armstrong, Gary (Gary M.) [author.] | Harris, Lloyd C [author.] | He, Hongwei [author.]Material type: TextTextPublisher: Harlow, England : Pearson, 2020Edition: 8th edition. Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei HeDescription: xxvii, 689 pages : illustrations (colour) ; 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292269566 (pbk.) :Subject(s): Marketing | Business and Management | Business and ManagementDDC classification: 658.8 Summary: 'Principles of Marketing' helps students understand how to create value, build customer relationships and master key marketing challenges. This 8th edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06783724
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06785379
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Issued 18/11/2024 06785387
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Issued 18/11/2024 06785395
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06456901
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06456936
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06456960
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06456979
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06456995
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06457002
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Issued 18/11/2024 06457010
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Previous edition: 2017.

Includes bibliographical references and index.

'Principles of Marketing' helps students understand how to create value, build customer relationships and master key marketing challenges. This 8th edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.

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