Details for: The content strategy toolkit : methods, guidelines, and templates for getting content right / › University of West London Library catalogue

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The content strategy toolkit : methods, guidelines, and templates for getting content right / Meghan Casey.

By: Casey, Meghan [author.]Material type: Text

TextPublisher: Berkeley : New Riders, 2015Description: 288 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780134105109 (pbk.) :Subject(s): Internet marketing | Branding (Marketing) | Information technology -- Management | Web site development | Web sites -- Design | Business and Management | Business and ManagementDDC classification: 658.8'72 Summary: A simple truth has become apparent at all levels of businesses and organizations: content is, in fact, everything. Content is a business asset that deserves strategic attention. Today, people who never thought much about content are being asked to tackle it and all its complexities. People want a one-stop handbook for doing content work. And that just doesn't exist today. This book will offer exactly that. It will provide an abundance of examples along with concrete suggestions and action plans for how to implement strategies.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.872 CAS (Browse shelf(Opens below))	Available		06755615

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Previous	658.872 BLA Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites.	658.872 CAR Myths of social media : dismiss the misconceptions, side-step the slip-ups and use social media effectively in business /	658.872 CAS The content strategy toolkit : methods, guidelines, and templates for getting content right /	658.872 CAS The content strategy toolkit : methods, guidelines, and templates for getting content right /	658.872 CHA Digital business and e-commerce management : strategy, implementation and practice /	658.872 CHA Digital business and e-commerce management : strategy, implementation and practice /	658.872 CHA Digital business and e-commerce management : strategy, implementation and practice /	Next

A simple truth has become apparent at all levels of businesses and organizations: content is, in fact, everything. Content is a business asset that deserves strategic attention. Today, people who never thought much about content are being asked to tackle it and all its complexities. People want a one-stop handbook for doing content work. And that just doesn't exist today. This book will offer exactly that. It will provide an abundance of examples along with concrete suggestions and action plans for how to implement strategies.

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