Persuasion : social influence and compliance gaining / Robert H. Gass, John S. Seiter.
Material type:
TextPublisher: London : Routledge, 2018Edition: 6th editionDescription: 422 pages : illustrations (black and white, and colour)Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781138630611 (pbk.) :Subject(s): Persuasion (Psychology) | Influence (Psychology) | Manipulative behavior | Society | SocietyDDC classification: 303.3'42 Summary: This volume first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.
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This volume first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.
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