Marketing national parks for sustainable tourism / Stephen L. Wearing, Stephen Schweinsberg and John Tower.
Material type: TextSeries: Aspects of tourism ; 72.Publisher: Bristol : Channel View Publications, [2016]Copyright date: ©2016Description: xii, 155 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781845415570 (pbk.) :Subject(s): National parks and reserves -- Management | Sustainable tourism | Tourism -- Environmental aspects | Society | SocietyDDC classification: 363.6'8'068 Summary: This text offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas.Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book | Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791/WEA (Browse shelf(Opens below)) | Available | 06771114 |
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Includes bibliographical references and index.
This text offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas.
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