Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
Material type:
TextPublisher: Boston, Massachusetts : Harvard Business Review Press, [2015]Copyright date: ©2015Edition: Expanded editionDescription: xxviii, 287 pages : illustrations (black and white) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781625274496 (hbk.) :Subject(s): New products | Market segmentation | Business and Management | Business and ManagementDDC classification: 658.8'02 Summary: Now updated with fresh content from the authors, this book argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth. The text presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.802 KIM (Browse shelf(Opens below)) | Issued | 25/11/2024 | 06739474 | ||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.802 KIM (Browse shelf(Opens below)) | Available | 06739482 |
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Previous edition: 2005.
Includes bibliographical references and index.
Now updated with fresh content from the authors, this book argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth. The text presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
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