Details for: Advertising creative : strategy, copy, design. › University of West London Library catalogue

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Advertising creative : strategy, copy, design.

By: Altstiel, Tom [author.]Contributor(s): Grow, Jean [author.] | Jennings, Marcel [author.]Material type: Text

TextPublisher: Los Angeles : SAGE, [2019]Copyright date: ©2020Edition: 5th edition. Tom Altstiel, Jean Grow, Marcel Jennings; 5th editionDescription: xxvi, 455 pages : illustrations (black and white, and colour) ; 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781544370361 (pbk.) :Uniform titles: Advertising strategy Subject(s): Advertising | Business and Management | Business and ManagementDDC classification: 659.1 Summary: Written in an accessible style, this guide gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use.

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Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	659.1 ALT (Browse shelf(Opens below))	Available		06699790
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	659.1 ALT (Browse shelf(Opens below))	Available		06699804

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Previous	659.1 ADV Advances in advertising research. Vol. 2, Breaking new ground in theory and practice /	659.1 AIT Cutting edge advertising : how to create the world's best print for brands in the 21st century /	659.1 AIT Cutting edge advertising : how to create the world's best print for brands in the 21st century /	659.1 ALT Advertising creative : strategy, copy, design.	659.1 ALT Advertising creative : strategy, copy, design.	659.1 ALT Advertising creative : strategy, copy, design.	659.1 ARE Essentials of contemporary advertising /	Next

Previous edition: 2017.

Includes bibliographical references and index.

Written in an accessible style, this guide gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use.

Specialized.

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