Persuasive copywriting : cut through the noise and communicate with impact / Andy Maslen.
Material type:
TextPublisher: London : KoganPage, 2019Edition: 2nd editionDescription: 256 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749483661 (pbk.) :Subject(s): Advertising copy | Business and Management | Business and ManagementDDC classification: 659.1'32 Summary: Human beings make decisions based on emotional grounds and then rationalise them; this book focuses on copywriting from this practical psychological perspective. It investigates both the relationship between selling and storytelling and the market-tested techniques that get people to connect with the copy and be persuaded to go along with the writer's suggestion.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.132 MAS (Browse shelf(Opens below)) | Available | 06698514 |
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Human beings make decisions based on emotional grounds and then rationalise them; this book focuses on copywriting from this practical psychological perspective. It investigates both the relationship between selling and storytelling and the market-tested techniques that get people to connect with the copy and be persuaded to go along with the writer's suggestion.
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