Consumer behaviour / Isabelle Szmigin & Maria Piacentini.
Material type:
TextPublisher: Oxford : Oxford University Press, [2018]Copyright date: ©2018Edition: 2nd editionDescription: xxix, 492 pages : illustrations (black and white, and colour) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780198786238 (pbk.) :Subject(s): Consumer behavior | Business and Management | Business and ManagementDDC classification: 658.8'342 Summary: A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 SZM (Browse shelf(Opens below)) | Available | 06801080 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 SZM (Browse shelf(Opens below)) | Available | 06710905 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 SZM (Browse shelf(Opens below)) | Available | 06710980 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 SZM (Browse shelf(Opens below)) | Available | 06710999 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 SZM (Browse shelf(Opens below)) | Available | 06681212 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 SZM (Browse shelf(Opens below)) | Available | 06681247 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 SZM (Browse shelf(Opens below)) | Available | 06681239 |
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| 658.8342 SZM Consumer behaviour / | 658.8342 SZM Consumer behaviour / | 658.8342 SZM Consumer behaviour / | 658.8342 SZM Consumer behaviour / | 658.8342 TRE Sound business / | 658.8342 TRE Sound business / | 658.8342 TRE Sound business / |
Previous edition: 2015.
Includes bibliographical references and index.
A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.
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