Reinventing print : technology and craft in typography / David Jury.
Material type:
TextPublisher: London : Bloomsbury Visual Arts, [2018]Copyright date: ©2018Description: 206 pages : illustrations (black and white, and colour) ; 27 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781474262699 (pbk.) :Subject(s): Graphic design (Typography) | Graphic design (Typography) -- Data processing | Printing | Digital printing | Type and type-founding -- Digital techniques | Graphic arts -- History -- 20th century | Design -- History -- 20th century | Art and technology | Technology | TechnologyDDC classification: 686.2'2 Summary: With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography. Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and re-evaluation of those pre-digital skills and processes that had been considered in recent years to be irrelevant. Mapping the rise of digital technology and examining the infinite possibilities it offers and the profound cultural and technical influence it has had in all aspects of visual communication. This text also focuses on our current post-digital age, in which the technology itself has become sufficiently common-place for us to fully recognise what it excels at and what it does less well.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 686.22 JUR (Browse shelf(Opens below)) | Available | 06679048 |
Includes bibliographical references and index.
With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography. Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and re-evaluation of those pre-digital skills and processes that had been considered in recent years to be irrelevant. Mapping the rise of digital technology and examining the infinite possibilities it offers and the profound cultural and technical influence it has had in all aspects of visual communication. This text also focuses on our current post-digital age, in which the technology itself has become sufficiently common-place for us to fully recognise what it excels at and what it does less well.
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