Digital marketing.
Material type:
TextPublisher: Harlow, England : Pearson, 2019Edition: 7th edition. Dave Chaffey, Fiona Ellis-ChadwickDescription: xxx, 545 pages : illustrations (black and white, and colour) ; 27 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292241579 (pbk.) :Uniform titles: Internet marketing Subject(s): Internet marketing | Business and Management | Business and ManagementDDC classification: 658.8'72 Summary: Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.872 CHA (Browse shelf(Opens below)) | Available | 06675646 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.872 CHA (Browse shelf(Opens below)) | Available | 06675670 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.872 CHA (Browse shelf(Opens below)) | Available | 06675700 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.872 CHA (Browse shelf(Opens below)) | Available | 06675689 |
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| 658.872 CHA Digital business and e-commerce management. | 658.872 CHA Digital marketing. | 658.872 CHA Digital marketing. | 658.872 CHA Digital marketing. | 658.872 CHA Digital marketing. | 658.872 COU Digital business : concepts and strategy / | 658.872 COU Digital business : concepts and strategy / |
Previous edition: 2016.
Includes bibliographical references and index.
Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
Specialized.
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