The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Material type:
TextSeries: Routledge communication seriesPublisher: New York : Routledge, 2019Edition: 7th editionDescription: xx, 235 pages : illustrations (black and white) ; 23 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781138352643 (pbk.) :Subject(s): Advertising media planning | Mass media and business | Marketing channels | Business and Management | Business and ManagementDDC classification: 659 Summary: Written as an introduction to the media planning and buying process, this handbook should help the college student gain a clearer understanding of the media and how it fits into the overall marketing process. It should also be useful for those working in the advertising or media industries.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659 KAT (Browse shelf(Opens below)) | Available | 06676480 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659 KAT (Browse shelf(Opens below)) | Available | 06676529 |
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Previous edition: New York: Routledge, 2017.
Includes bibliographical references and index.
Written as an introduction to the media planning and buying process, this handbook should help the college student gain a clearer understanding of the media and how it fits into the overall marketing process. It should also be useful for those working in the advertising or media industries.
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