The Tesla way : disruptive production and manufacturing strategies and models / Michael Valentin.
Material type:
TextPublisher: London : KoganPage, 2019Description: 288 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749497033 (pbk.) :Subject(s): Tesla Motors | Transport | TransportDDC classification: 338.4'76292'0973 Summary: Tesla disrupts the automotive industry by creating many innovative pieces that fit together. Its marketing, production, sales, and technology strategies are all notably different from its competitors. 'The Tesla Way' is an elongated case study looking at Tesla's business model and how this can be applied to existing manufacturing and production strategies in other companies. The author also includes case studies from Michelin, Mass and other consumer goods manufacturing companies.
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Tesla disrupts the automotive industry by creating many innovative pieces that fit together. Its marketing, production, sales, and technology strategies are all notably different from its competitors. 'The Tesla Way' is an elongated case study looking at Tesla's business model and how this can be applied to existing manufacturing and production strategies in other companies. The author also includes case studies from Michelin, Mass and other consumer goods manufacturing companies.
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