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The handbook of managing and marketing tourism experiences / edited by Marios Sotiriadis, Dogan Gursoy.

Contributor(s): Sotiriadis, Marios [editor.] | Gursoy, Dogan [editor.]Material type: TextTextPublisher: United Kingdom : Emerald, 2016Edition: 1st EditionDescription: xxix, 548 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781786352903 (hbk.) :Subject(s): Tourism -- Management | Travel and Tourism | Travel and TourismDDC classification: 338.4'791'068 Summary: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalised and highly competitive market. This volume bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 338.4791 HAN (Browse shelf(Opens below)) Available 06677436
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 338.4791 HAN (Browse shelf(Opens below)) Available 06677444
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 338.4791 HAN (Browse shelf(Opens below)) Available 06677975
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 338.4791 HAN (Browse shelf(Opens below)) Available 06677983
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Includes bibliographical references and index.

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalised and highly competitive market. This volume bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

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