Digital business and e-commerce management.
Material type:
TextPublisher: Harlow, England : Pearson, 2019Edition: 7th edition. Dave Chaffey, Tanya Hemphill, David Edmundson-BirdDescription: xxxvii, 640 pages : illustrations (colour) ; 27 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292193335 (pbk.) :Uniform titles: E-business and e-commerce management Subject(s): Electronic commerce | Business enterprises -- Computer networks | Business and Management | Business and ManagementDDC classification: 658.8'72 Summary: Which strategies and tactics are needed to develop and implement a digital business? How do we work out where to put our investment? What are the things that have to happen in an organisation to make a digital business successful? How should businesses select the best digital technology, media and insight sources to compete? This resource is your guide to answering these tough questions. Written in an engaging and informative style, it will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.872 CHA (Browse shelf(Opens below)) | Available | 06800890 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.872 CHA (Browse shelf(Opens below)) | Available | 06664784 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.872 CHA (Browse shelf(Opens below)) | Available | 06664792 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.872 CHA (Browse shelf(Opens below)) | Available | 06664814 |
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| 658.872 ATH Social media strategy : a practical guide to social media marketing and customer engagement / | 658.872 ATH Social media strategy : a practical guide to social media marketing and customer engagement / | 658.872 CHA Digital business and e-commerce management. | 658.872 CHA Digital business and e-commerce management. | 658.872 CHA Digital marketing / | 658.872 CHA Digital marketing / | 658.872 CHA Digital marketing / |
Previous edition: published as by Dave Chaffey. 2015.
Includes bibliographical references and index.
Which strategies and tactics are needed to develop and implement a digital business? How do we work out where to put our investment? What are the things that have to happen in an organisation to make a digital business successful? How should businesses select the best digital technology, media and insight sources to compete? This resource is your guide to answering these tough questions. Written in an engaging and informative style, it will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world.
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