Details for: Digital business and e-commerce management. › University of West London Library catalogue

Image from Google Jackets

Digital business and e-commerce management.

By: Chaffey, Dave, 1963- [author.]Contributor(s): Hemphill, Tanya [author.] | Edmundson-Bird, David [author.]Material type: Text

TextPublisher: Harlow, England : Pearson, 2019Edition: 7th edition. Dave Chaffey, Tanya Hemphill, David Edmundson-BirdDescription: xxxvii, 640 pages : illustrations (colour) ; 27 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292193335 (pbk.) :Uniform titles: E-business and e-commerce management Subject(s): Electronic commerce | Business enterprises -- Computer networks | Business and Management | Business and ManagementDDC classification: 658.8'72 Summary: Which strategies and tactics are needed to develop and implement a digital business? How do we work out where to put our investment? What are the things that have to happen in an organisation to make a digital business successful? How should businesses select the best digital technology, media and insight sources to compete? This resource is your guide to answering these tough questions. Written in an engaging and informative style, it will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Barcode
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.872 CHA (Browse shelf(Opens below))	Available	06800890
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.872 CHA (Browse shelf(Opens below))	Available	06800904
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.872 CHA (Browse shelf(Opens below))	Available	06664784
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.872 CHA (Browse shelf(Opens below))	Available	06664792
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.872 CHA (Browse shelf(Opens below))	Available	06664814

Total reservations: 0

Browsing Paul Hamlyn Library shelves, Shelving location: Floor 3 Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.872 ATH Social media strategy : a practical guide to social media marketing and customer engagement /	658.872 ATH Social media strategy : a practical guide to social media marketing and customer engagement /	658.872 ATH Social media strategy : a practical guide to social media marketing and customer engagement /	658.872 CHA Digital business and e-commerce management.	658.872 CHA Digital business and e-commerce management.	658.872 CHA Digital marketing /	658.872 CHA Digital marketing /	Next

Previous edition: published as by Dave Chaffey. 2015.

Includes bibliographical references and index.

Which strategies and tactics are needed to develop and implement a digital business? How do we work out where to put our investment? What are the things that have to happen in an organisation to make a digital business successful? How should businesses select the best digital technology, media and insight sources to compete? This resource is your guide to answering these tough questions. Written in an engaging and informative style, it will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world.

Specialized.

There are no comments on this title.

to post a comment.