Principles of marketing.
Material type:
TextCopyright date: Harlow, England : Pearson, ℗♭2018 [2018]Edition: 17th edition. / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik; Global editionDescription: 734 pages : illustrations (colour)Content type: text | still image Media type: computer Carrier type: online resourceISBN: 9781292220239 (ebook)Subject(s): Marketing | Business and Management | Business & Management | Sales & marketingGenre/Form: Online access: click to view 7 copies Also available in printed form ISBN 9781292220178Summary: 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
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Previous edition: 2016.
Includes bibliographical references and index.
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
Also available in printed form ISBN 9781292220178
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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