The experience economy / B. Joseph Pine II, James H. Gilmore.
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TextPublication details: Boston, Mass. : London : Harvard Business ; McGraw-Hill [distributor], 2011Edition: Rev. and updated edDescription: 359 pISBN: 9781422161975 (pbk.) :; 1422161978 (pbk.) :Subject(s): Product management | Marketing | Diversification in industry | Customer services | Business and ManagementDDC classification: 658.5'6 Summary: In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.816 PIN (Browse shelf(Opens below)) | Available | 06663133 |
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Previous ed.: 1999.
Includes bibliographical references and index.
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience.
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