Hegarty on advertising : turning intelligence into magic / John Hegarty.
Material type:
TextPublisher: London : Thames & Hudson, 2017Edition: Revised & expanded [edition]Description: 232 pages : illustrations (black and white, and colour) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780500293638 (hbk.) :Subject(s): Hegarty, John, 1944- | Advertising | Business and Management | Business and ManagementDDC classification: 659.1'092 Summary: Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal 'Vorsprung durch Technik', among many, many other highly successful campaigns for major brands. This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty's own career since the original book was first published in 2011.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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| Temporary item type | Paul Hamlyn Library | Paul Hamlyn Library | 659.1092 HEG (Browse shelf(Opens below)) | Available | 07028466 | ||||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1092 HEG (Browse shelf(Opens below)) | Available | 06653693 | |||
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Book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1092 HEG (Browse shelf(Opens below)) | Available | 06653685 |
Total reservations: 0
Includes index.
Previous edition: 2011.
Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal 'Vorsprung durch Technik', among many, many other highly successful campaigns for major brands. This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty's own career since the original book was first published in 2011.
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