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Platform strategy : how to unlock the power of communities and networks to grow your business / Laure Claire Reillier, Benoit Reillier.

By: Reillier, Laure Claire [author.]Contributor(s): Reillier, Benoit [author.]Material type: TextTextPublisher: London : Routledge, 2017Description: 221 pages ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781472480248 (hbk.) :Subject(s): Electronic commerce | Electronic commerce -- Case studies | Business enterprises -- Technological innovations | Business enterprises -- Technological innovations -- Case studies | Industry | IndustryDDC classification: 381.1 Summary: Platform-powered businesses have grown exponentially in the last ten years. Developing a platform-based business involves learning new management rules and learning a new basis for competing with other platforms and with traditional businesses. Laure Claire and Benoit Reillier offer a coherent and holistic picture of what platforms are, where they come from, how they work, and what the implications are for new and existing businesses. They also explain how to combine your platform with other business models and offer insights into the regulation and governance of platforms.
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Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.4012 REI (Browse shelf(Opens below)) Available 06650481
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.4012 REI (Browse shelf(Opens below)) Available 06650503
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Platform-powered businesses have grown exponentially in the last ten years. Developing a platform-based business involves learning new management rules and learning a new basis for competing with other platforms and with traditional businesses. Laure Claire and Benoit Reillier offer a coherent and holistic picture of what platforms are, where they come from, how they work, and what the implications are for new and existing businesses. They also explain how to combine your platform with other business models and offer insights into the regulation and governance of platforms.

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