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Crisis communications / by Steven Fink.

By: Fink, StevenMaterial type: TextTextPublication details: New York : London : McGraw-Hill Professional ; McGraw-Hill [distributor], 2013Description: 272 pISBN: 9780071799218 (hbk.) :Subject(s): Crisis management | Communication in management | Business and ManagementDDC classification: 658.4'056 Summary: A pioneer in the field of crisis communication and management, Steven Fink played a lead role in helping manage the Three Mile Island Crisis - America's worst commercial nuclear power accident. In 'Crisis Communications', Fink reveals the most important secrets and strategies he has used to help companies communicate with the public during any crisis. You'll learn everything about communicating effectively in an organizational crisis and creating and executing a communications campaign to ensure that public perception matches reality.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.4056 FIN (Browse shelf(Opens below)) Available 06647138
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.4056 FIN (Browse shelf(Opens below)) Available 06647146
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A pioneer in the field of crisis communication and management, Steven Fink played a lead role in helping manage the Three Mile Island Crisis - America's worst commercial nuclear power accident. In 'Crisis Communications', Fink reveals the most important secrets and strategies he has used to help companies communicate with the public during any crisis. You'll learn everything about communicating effectively in an organizational crisis and creating and executing a communications campaign to ensure that public perception matches reality.

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