Crisis communications / by Steven Fink.
Material type: TextPublication details: New York : London : McGraw-Hill Professional ; McGraw-Hill [distributor], 2013Description: 272 pISBN: 9780071799218 (hbk.) :Subject(s): Crisis management | Communication in management | Business and ManagementDDC classification: 658.4'056 Summary: A pioneer in the field of crisis communication and management, Steven Fink played a lead role in helping manage the Three Mile Island Crisis - America's worst commercial nuclear power accident. In 'Crisis Communications', Fink reveals the most important secrets and strategies he has used to help companies communicate with the public during any crisis. You'll learn everything about communicating effectively in an organizational crisis and creating and executing a communications campaign to ensure that public perception matches reality.Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.4056 FIN (Browse shelf(Opens below)) | Available | 06647138 | |||
Book | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.4056 FIN (Browse shelf(Opens below)) | Available | 06647146 |
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A pioneer in the field of crisis communication and management, Steven Fink played a lead role in helping manage the Three Mile Island Crisis - America's worst commercial nuclear power accident. In 'Crisis Communications', Fink reveals the most important secrets and strategies he has used to help companies communicate with the public during any crisis. You'll learn everything about communicating effectively in an organizational crisis and creating and executing a communications campaign to ensure that public perception matches reality.
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