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Nudge : improving decisions about health, wealth and happiness / Richard H. Thaler and Cass R. Sunstein.

By: Thaler, Richard H, 1945-Contributor(s): Sunstein, Cass RMaterial type: TextTextPublication details: London : Penguin, 2009Edition: New international edDescription: x, 305 p. : ill., maps ; 20 cmISBN: 9780141040011 (pbk.) :; 0141040017 (pbk.) :Subject(s): Choice (Psychology) | Influence (Psychology) | Persuasion (Psychology) | Social psychology | Choice (Psychology) -- Social aspects | Choice (Psychology) -- Economic aspects | Decision making | Consumer behaviorDDC classification: 302 Summary: Every day we make decisions, and we don't always choose well. The authors of this book believe that the reason for this is that we are all susceptible to cognitive biases and blunders that make us prone to error. But they demonstrate how we can use our human fallability and the way we think to our advantage.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 330.019 THA (Browse shelf(Opens below)) Available 06452523
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 330.019 THA (Browse shelf(Opens below)) Available 06452531
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Previous ed.: New Haven, Conn.: Yale University Press, 2008.

Includes bibliographical references and index.

Every day we make decisions, and we don't always choose well. The authors of this book believe that the reason for this is that we are all susceptible to cognitive biases and blunders that make us prone to error. But they demonstrate how we can use our human fallability and the way we think to our advantage.

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