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Myths of branding : a brand is just a logo, and other popular misconceptions / Simon Bailey, Andy Milligan.

By: Bailey, Simon [author.]Contributor(s): Milligan, Andy [author.]Material type: TextTextSeries: Business mythsPublisher: London : KoganPage, 2019Description: 240 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749483098 (pbk.) :Subject(s): Logos (Symbols) | Branding (Marketing) | Business and Management | Business and ManagementDDC classification: 658.8'27 Summary: Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 BAI (Browse shelf(Opens below)) Available 06647154
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Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.

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