Essentials of services marketing / Jochen Wirtz, Christopher Levelock.
Material type:
TextPublisher: Harlow, England : Pearson, 2018Copyright date: �2018Edition: Third, Global editionDescription: 1 online resource (705 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781292090061 (e-book)Subject(s): Service industries -- Marketing | Business and ManagementAdditional physical formats: Print version:: Essentials of services marketing.DDC classification: 658.8 LOC classification: HD9980.5 | .W578 2018Online access: Click to View
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Includes indexes.
Description based on online resource; title from PDF title page (EBC, viewed January 15, 2018).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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