Details for: Brand media strategy : integrated communications planning in the digital era / › University of West London Library catalogue

Image from Google Jackets

Brand media strategy : integrated communications planning in the digital era / Antony Young.

By: Young, Antony, 1964- [author.]Material type: Text

TextPublisher: New York, NY : Palgrave Macmillan, 2016Description: 246 pages : illustrations (colour) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781349949755 (pbk.) :Subject(s): Branding (Marketing) | Internet marketing | Social media | Business and Management | Business and ManagementDDC classification: 658.8'27 Summary: Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Barcode
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 YOU (Browse shelf(Opens below))	Available	06451527
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 YOU (Browse shelf(Opens below))	Available	06451535
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 YOU (Browse shelf(Opens below))	Available	06451543
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 YOU (Browse shelf(Opens below))	Available	06451551

Total reservations: 0

Browsing Paul Hamlyn Library shelves, Shelving location: Floor 3 Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.827 YOU Brand media strategy : integrated communications planning in the digital era /	658.827 YOU Brand media strategy : integrated communications planning in the digital era /	658.827 YOU Brand media strategy : integrated communications planning in the digital era /	658.827 YOU Brand media strategy : integrated communications planning in the digital era /	658.8270285 ARN User generated branding : integrating user generated content into brand management /	658.827095 CHA The cult of the luxury brand : inside Asia's love affair with luxury /	658.827095 CHA The cult of the luxury brand : inside Asia's love affair with luxury /	Next

Includes bibliographical references and index.

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Specialized.

There are no comments on this title.

to post a comment.