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Brand media strategy : integrated communications planning in the digital era / Antony Young.

By: Young, Antony, 1964- [author.]Material type: TextTextPublisher: New York, NY : Palgrave Macmillan, 2016Description: 246 pages : illustrations (colour) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781349949755 (pbk.) :Subject(s): Branding (Marketing) | Internet marketing | Social media | Business and Management | Business and ManagementDDC classification: 658.8'27 Summary: Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 YOU (Browse shelf(Opens below)) Available 06451527
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 YOU (Browse shelf(Opens below)) Available 06451535
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 YOU (Browse shelf(Opens below)) Available 06451543
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 YOU (Browse shelf(Opens below)) Available 06451551
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Includes bibliographical references and index.

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

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