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A designer's research manual : succeed in design by knowing your clients + understanding what they really need / by Jenn + Ken Visocky O'Grady.

By: Visocky O'Grady, Jennifer [author.]Contributor(s): Visocky O'Grady, Kenneth [author.]Material type: TextTextPublisher: Beverly, MA : Rockport, 2017Edition: 2nd editionDescription: 208 pages : illustrations (black and white, and colour) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781631592621 (pbk.) :Subject(s): Commercial art -- United States -- Marketing | Graphic arts -- United States -- Marketing | Marketing research | Art and Design | Art and DesignDDC classification: 741.6'0688 Summary: Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyse findings and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods and explain how to incorporate them into any creative process.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 741.60688 VIS (Browse shelf(Opens below)) Available 06602762
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 741.60688 VIS (Browse shelf(Opens below)) Available 06602827
Total reservations: 0

Previous edition: 2006.

Includes bibliographical references and index.

Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyse findings and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods and explain how to incorporate them into any creative process.

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