The attention merchants : from the daily newspaper to social media, how our time and attention is harvested and sold / Tim Wu.
Material type:
TextPublisher: London : Atlantic Books, 2017Description: viii, 403 pages ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781782394822 (hbk.) :Subject(s): Advertising -- Social aspects -- History | Advertising -- Psychological aspects -- History | Marketing -- History | Consumer behavior -- History | Business and Management | Business and ManagementDDC classification: 659.1'042 Summary: In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualised choices, the business model of 'attention merchants' has always been the same.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1042 WU (Browse shelf(Opens below)) | Available | 06500471 |
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Originally published: United States: Alfred A. Knopf, 2016.
Includes bibliographical references and index.
In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualised choices, the business model of 'attention merchants' has always been the same.
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