The economics of sports broadcasting / Chris Gratton and Harry Arne Solberg.
Material type:
TextPublication details: London : Routledge, 2007Description: x, 233 p. : illISBN: 9780203003855 (ebook)Subject(s): Radio broadcasting of sports | Television broadcasting of sports | Mass media and sports | Media Studies | Economics | Sports & active outdoor recreation | Sports management & facilities | Television production: technical & background skills | Media studies | Media, entertainment, information & communication industries | Sport: generalGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9780415357807Summary: The modern broadcasting machine is the force behind the massive growth in the value of the sports industry. This work provides an overview of key agents from viewers to sponsors and examines questions of ownership, trade and commodity in sport. Sports now constitute one of the most valuable forms of broadcast entertainment in today's lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area. The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes: questions of ownership, trade and commodity in sport the historical context for contemporary sports broadcasting the key players - viewers, TV channels, sponsors, clubs, event owners and authorities the regulations governing televised sport the international context for broadcast sport competition and game theory in sports broadcasting sports broadcasting's changing landscape of ownership and supply channels. This book will be useful for courses in media and broadcasting, economics, sport management and sports development.
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Includes bibliographical references (p. 222-225) and index.
The modern broadcasting machine is the force behind the massive growth in the value of the sports industry. This work provides an overview of key agents from viewers to sponsors and examines questions of ownership, trade and commodity in sport. Sports now constitute one of the most valuable forms of broadcast entertainment in today's lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area. The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes: questions of ownership, trade and commodity in sport the historical context for contemporary sports broadcasting the key players - viewers, TV channels, sponsors, clubs, event owners and authorities the regulations governing televised sport the international context for broadcast sport competition and game theory in sports broadcasting sports broadcasting's changing landscape of ownership and supply channels. This book will be useful for courses in media and broadcasting, economics, sport management and sports development.
Also available in printed form ISBN 9780415357807
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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