The economics and financing of media companies / Robert G. Picard.
Material type:
TextPublication details: Ashland, Ohio : London : Fordham University Press ; Eurospan [distributor], 2010Edition: 2nd editionDescription: 270 pISBN: 9780823232574 (pbk.) :; 0823232573 (pbk.) :; 9780823232567 (hbk.) :; 0823232565 (hbk.) :Subject(s): Mass media -- Economic aspects | Mass media -- Finance | IndustryDDC classification: 338.4'730223 Summary: This work employs business concepts and analyses to explore the operational activities of media firms and the forces and issues affecting them.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.473022 PIC (Browse shelf(Opens below)) | Available | 06502652 |
Total reservations: 0
Previous ed.: 2002.
Includes bibliographical references and index.
This work employs business concepts and analyses to explore the operational activities of media firms and the forces and issues affecting them.
Specialized.
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