A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / by Andrea Phillips.
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TextPublication details: New York : London : McGraw-Hill Professional ; McGraw-Hill [distributor], 2012Description: 288 p. : illISBN: 9780071791526 (hbk.) :; 0071791523 (hbk.) :Subject(s): Digital storytelling | Interactive multimedia | Internet entertainment industry | Marketing -- Psychological aspects | Computers and ITDDC classification: 006.7 Summary: From a transmedia pioneer, this is a how-to strategy guide for using multiplatform storytelling to enhance brand value and engage customers. The book features concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy, and structural considerations.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 006.7 PHI (Browse shelf(Opens below)) | Available | 06607683 |
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From a transmedia pioneer, this is a how-to strategy guide for using multiplatform storytelling to enhance brand value and engage customers. The book features concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy, and structural considerations.
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