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Reputation management : the key to successful public relations and corporate communication / John Doorley and Helio Fred Garcia.

By: Doorley, John [author.]Contributor(s): Garcia, Helio Fred [author.]Material type: TextTextPublisher: London : Routledge, 2015Edition: 3rd editionDescription: 384 pages : illustrations (black and white)Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780415716284 (pbk.) :Subject(s): Communication in organizations | Public relations | Business and Management | Business and ManagementDDC classification: 658.4'5 Summary: 'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.2 DOO (Browse shelf(Opens below)) Available 06490859
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.2 DOO (Browse shelf(Opens below)) Available 06490867
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Previous edition: 2011.

'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.

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