Reputation management : the key to successful public relations and corporate communication / John Doorley and Helio Fred Garcia.
Material type: TextPublisher: London : Routledge, 2015Edition: 3rd editionDescription: 384 pages : illustrations (black and white)Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780415716284 (pbk.) :Subject(s): Communication in organizations | Public relations | Business and Management | Business and ManagementDDC classification: 658.4'5 Summary: 'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.2 DOO (Browse shelf(Opens below)) | Available | 06490859 | |||
Book | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.2 DOO (Browse shelf(Opens below)) | Available | 06490867 |
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Previous edition: 2011.
'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.
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