International business : the new realities / S. Tamer Cavusgil, Gary Knight, John R. Riesenberger.
Material type:
TextPublisher: Boston : Pearson, [2017]Copyright date: ©2017Edition: 4th edition; 4th editionDescription: 544 pages : illustrations (colour), maps (colour) ; 28 cmContent type: text | still image | cartographic image Media type: unmediated Carrier type: volumeISBN: 9781292152837 (pbk.) :Subject(s): International business enterprises -- Management | International trade | Business and Management | Business and ManagementDDC classification: 658'.049 Summary: This title caters to a millennial audience, the most diverse and educated generation to date. The book speaks to readers of the technological age, facing a diverse and evolving economic environment fuelled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text prepares readers for international business in our modern world. The fourth edition plays on millennials' characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.049 CAV (Browse shelf(Opens below)) | Available | 06490883 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.049 CAV (Browse shelf(Opens below)) | Available | 06491049 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.049 CAV (Browse shelf(Opens below)) | Available | 06490980 |
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Previous edition: 2014.
Includes bibliographical references and index.
This title caters to a millennial audience, the most diverse and educated generation to date. The book speaks to readers of the technological age, facing a diverse and evolving economic environment fuelled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text prepares readers for international business in our modern world. The fourth edition plays on millennials' characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs.
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