Details for: Marketing communications : offline and online integration, engagement and analytics / › University of West London Library catalogue

Image from Google Jackets

Marketing communications : offline and online integration, engagement and analytics / P.R. Smith and Ze Zook.

By: Smith, P. R. (Paul Russell), 1957- [author.]Contributor(s): Zook, Ze [author.]Material type: Text

TextPublisher: London : KoganPage, 2016Edition: 6th editionDescription: xxii, 578 pages : illustrations (black and white, and colour) ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749473402 (pbk.) :Subject(s): Communication in marketing | Business and Management | Business and ManagementDDC classification: 658.8'02 Summary: This new edition takes the reader through everything they need to know about the changing face of marketing. It covers the changing pattern of media consumption and the strengths and weaknesses of new advertising.Other editions: 7th edition

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Barcode
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 SMI (Browse shelf(Opens below))	Available	06493270
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 SMI (Browse shelf(Opens below))	Available	06493424
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 SMI (Browse shelf(Opens below))	Available	06493262
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 SMI (Browse shelf(Opens below))	Available	06493416

Total reservations: 0

Browsing Paul Hamlyn Library shelves, Shelving location: Floor 3 Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.802 SHA Marketing payback : is your marketing profitable? /	658.802 SHA Marketing payback : is your marketing profitable? /	658.802 SHA Marketing payback : is your marketing profitable? /	658.802 SMI Marketing communications : offline and online integration, engagement and analytics /	658.802 SMI Marketing communications : offline and online integration, engagement and analytics /	658.802 SMI Marketing communications : offline and online integration, engagement and analytics /	658.802 SMI Marketing communications : integrating online and offline, customer engagement and digital technologies /	Next

Previous edition: 2011.

Includes bibliographical references and index.

This new edition takes the reader through everything they need to know about the changing face of marketing. It covers the changing pattern of media consumption and the strengths and weaknesses of new advertising.

Specialized.

There are no comments on this title.

to post a comment.