Details for: Media and communication research methods : an introduction to qualitative and quantitative approaches / › University of West London Library catalogue

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Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger.

By: Berger, Arthur Asa, 1933- [author.]Material type: Text

TextPublisher: Los Angeles : SAGE, 2016Edition: 4th editionDescription: 456 pages : illustrations (black and white) ; 23 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781483377568 (pbk.) :Subject(s): Mass media -- Research -- Methodology | Communication -- Research -- Methodology | Media Studies | Media StudiesDDC classification: 302.2'3'0721 Summary: Practical in focus, full of examples and covering both qualitative and quantitative research methods, this is an approachable student introduction to research methods in both human communication and mass communication.

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Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 1	302.230721 BER (Browse shelf(Opens below))	Available		06491774

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Previous	302.23072 STO How to do media and cultural studies /	302.23072 STO How to do media and cultural studies /	302.230721 BER Media and communication research methods : an introduction to qualitative and quantitative approaches /	302.230721 BER Media and communication research methods : an introduction to qualitative and quantitative approaches /	302.230722 ZIE Deep time of the media : toward an archaeology of hearing and seeing by technical means /	302.2308 MET Diversity and the media /	302.23082 CRI Critical readings : media and gender /	Next

Previous edition: 2014.

Includes bibliographical references and index.

Practical in focus, full of examples and covering both qualitative and quantitative research methods, this is an approachable student introduction to research methods in both human communication and mass communication.

Specialized.

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