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The marketing planning workbook : effective marketing for marketing managers / Sally Dibb, Lyndon Simkin and John Bradley.

By: Dibb, SallyContributor(s): Simkin, Lyndon | Bradley, John, 1952-Material type: TextTextSeries: The Marketing workbooksPublication details: London : Routledge, 1996Description: [xxxi],224p ; 25 cmISBN: 0415118913Subject(s): Marketing research | Marketing -- PlanningDDC classification: 658.802
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 DIB (Browse shelf(Opens below)) Available 03649911
Total reservations: 0

Includes bibliography (p[217]-219) and index.

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