Rural tourism and enterprise : management, marketing and sustainability / edited by Ade Oriade and Peter Robinson.
Material type:
TextSeries: CABI tourism textsPublisher: Wallingford, Oxfordshire : CABI, [2017]Copyright date: ©2017Description: xxix, 253 pages : illustrations (colour) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781780647500 (pbk.) :Subject(s): Rural tourism -- Marketing | Sustainable tourism | Rural tourism | Geography | GeographyDDC classification: 910.6'8 Summary: Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791 RUR (Browse shelf(Opens below)) | Available | 06585531 |
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| 338.4791 RUR Rural tourism and sustainable business / | 338.4791 RUR Rural tourism and sustainable business / | 338.4791 RUR Rural tourism : an international perspective / | 338.4791 RUR Rural tourism and enterprise : management, marketing and sustainability / | 338.4791 SAG The SAGE handbook of tourism studies / | 338.4791 SAG The SAGE handbook of tourism studies / | 338.4791 SAG The SAGE handbook of tourism studies / |
Includes QR code.
Includes bibliographical references and index.
Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.
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