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Visual research : an introduction to research methodologies in graphic design / Ian Noble, Russell Bestley.

By: Noble, Ian, 1960- [author.]Contributor(s): Bestley, Russell [author.]Material type: TextTextSeries: Required reading rangePublisher: New York : Fairchild Books, 2016Edition: 3rd editionDescription: 228 pages : illustrations (colour) ; 27 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781474232906 (pbk.) :Subject(s): Graphic arts -- Research -- Methodology | Art and Design | Art and DesignDDC classification: 741.6'072 Summary: This text explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. It introduces key terms and theories that underlie design research; examines the importance of visual grammar and design literacy, audience, communication theory and semiotics; and features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 745.40721 NOB (Browse shelf(Opens below)) Available 06585965
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 745.40721 NOB (Browse shelf(Opens below)) Available 06585973
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Previous edition: Lausanne: AVA Academia, 2011.

Includes bibliographical references and index.

This text explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. It introduces key terms and theories that underlie design research; examines the importance of visual grammar and design literacy, audience, communication theory and semiotics; and features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving.

Specialized.

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