Corporate entrepreneurship : innovation and strategy in large organizations / Paul Burns, Professor of Entrepreneurship and former Dean, University of Bedfordshire Business School, UK.
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TextPublisher: Basingstoke, Hampshire : Palgrave Macmillan, 2013Edition: 3rd editionDescription: xxv, 499 pages : illustrations (black and white, and colour) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780230304031 (pbk.) :Subject(s): Entrepreneurship | Creative ability in business | Organizational change -- Management | Technological innovations -- Management | Industrial management | Business and Management | Business and ManagementDDC classification: 658.4'21 Summary: 'Corporate Entrepreneurship' argues that in today's business environment it is more important than ever for firms to remain flexible & adaptive if they are to overcome new challenges, best the competition & avoid being overtaken by newcomers.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.421 BUR (Browse shelf(Opens below)) | Available | 06577563 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.421 BUR (Browse shelf(Opens below)) | Available | 06577571 |
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Previous edition: 2008.
Includes bibliographical references and index.
'Corporate Entrepreneurship' argues that in today's business environment it is more important than ever for firms to remain flexible & adaptive if they are to overcome new challenges, best the competition & avoid being overtaken by newcomers.
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