Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events / Jack J. Phillips, M. Theresa Breining, Patricia Pulliam Phillips.
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TextPublication details: Amsterdam ; London : Butterworth-Heinemann, 2008Description: xxvi, 274 p. : ill. ; 23 cmISBN: 9780750683388 (pbk.) :; 0750683384 (pbk.) :Subject(s): Meetings -- Evaluation | Special events -- Evaluation | Rate of returnDDC classification: 658.4'56 Summary: The Phillips ROI Methodology utilizes five levels of evaluation, which are essential in determining the return on investment. All levels of evaluation must be conducted in order to determine the ROI of a meeting or event.
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Includes bibliographical references and index.
The Phillips ROI Methodology utilizes five levels of evaluation, which are essential in determining the return on investment. All levels of evaluation must be conducted in order to determine the ROI of a meeting or event.
Specialized.
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