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Airline operations and management : a management textbook / Gerald N. Cook and Bruce G. Billig.

By: Cook, Gerald N [author.]Contributor(s): Billig, Bruce G [author.]Material type: TextTextPublisher: London : Routledge, 2017Description: xvii, 343 pages : illustrations (black and white), maps (black and white) ; 24 cmContent type: text | still image | cartographic image Media type: unmediated Carrier type: volumeISBN: 9781138237537 (pbk.) :Subject(s): Airlines -- Management | Transport | TransportDDC classification: 387.7'068 Summary: This is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 387.7068 COO (Browse shelf(Opens below)) Available 06565468
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 387.7068 COO (Browse shelf(Opens below)) Available 06570860
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 387.7068 COO (Browse shelf(Opens below)) Available 06570879
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 387.7068 COO (Browse shelf(Opens below)) Available 06570887
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Includes bibliographical references and index.

This is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry.

Specialized.

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