The Routledge handbook of consumer behaviour in hospitality and tourism / edited by Saurabh Kumar Dixit.
Material type:
TextPublisher: London : Routledge, 2017Description: 483 pages : illustrations (black and white) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781138961678 (hbk.) :Other title: Handbook of consumer behaviour in hospitality and tourism | Consumer behaviour in hospitality and tourismSubject(s): Hospitality industry -- Customer services | Tourism -- Customer services | Consumer behavior | Travelers -- Psychology | Travel and Tourism | Travel and TourismDDC classification: 647.9'4 Summary: Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller behaviour', 'tourist behaviour' or 'guest behaviour'. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. This text explores and critically examines current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 647.94 ROU (Browse shelf(Opens below)) | Available | 06509967 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 647.94 ROU (Browse shelf(Opens below)) | Available | 06510000 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 647.94 ROU (Browse shelf(Opens below)) | Available | 06569838 |
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Includes index.
Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller behaviour', 'tourist behaviour' or 'guest behaviour'. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. This text explores and critically examines current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism.
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